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All you need do is choose the kind of business you would like to own and run and then pick the franchisor to help you make it happen. Picture that, and you’ve pictured a franchisor.

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Picture someone coming along and presenting you with a business idea, ready-made, tried and tested, and what’s more offering to teach you how to run it and to carry on helping you once you’ve got going. It is in many ways the answer to a dream. If you long to work for yourself but are wary of leaping into the dark and going it alone, franchising is for you. This book sets out with two clear aims in mind – first, to explain how you can be your own boss, and second, to show you how to set about it. ‘Lucky them,’ you say, ‘but I haven’t got that kind of entrepreneurial spirit, I wouldn’t know where to begin and anyway I don’t have a business idea.’ But do not despair you have the answer in your hand. They are the determined few who slip the shackles of wage slavery and set up businesses of their own.

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For some, however, the yearning to be free is a wake-up call. Oh well, it was only a dream but nice while it lasted. Just think: no more subservience, no more taking orders, no more petty rivalries, no more conforming to other people’s ideas. No surprise, then, that in those idle intervals set aside for daydreaming, the fondest thoughts are of self-employment.

You are, after all, working for someone else. And nor, if truth be told, will your efforts be fully appreciated or rewarded. The organization is your master and as long as you remain beholden to it you will never be free. Of course, paid employment has its compensations, not least of which is the money, but in those darker moments that intrude into every working life you are uncomfortably aware that you are, to all intents and purposes, a servant. Unless you are very fortunate you will be among the many millions for whom work is more of a chore than a pleasure. Ladies (or should I say women) first Some useful websites for networking women in business 136 X Contents business 116 The nature of the loan 116 Repaying the loan 117 Security 117 The business plan 118 The interview 123 Dance of the seven veils – or what your bank manager will want you modestly to reveal 126 9 Winning over the bank The borrower, otherwise known as you 115 The amount you want, or need, to borrow 115 The nature of the Signing on the dotted line Termination of the contract 107 Things that you – or better still, your lawyer – should look out for in a franchise agreement 110 Getting closer and getting help Better than guesswork 93 The experts 94 The most common snares and pitfalls 99 Searching for the perfect partner Other sources of information 65 Can you afford the franchise of your choice and what do you get for your money? 65 Do I have what it takes? 69ĭon’t shoot the wrong beast Take a closer look at what catches your eye 75 Checklist 82 The ins and outs, the pros and cons The different types of franchise 27 The pros and cons 31Īny questions? A self-analysis summary 56 Nothing succeeds like franchising success HF5429.23.M87 2006 658.8⬘708-dc22 2006008963 Typeset by Saxon Graphics Ltd, Derby Printed and bound by Cambrian Printers Ltd, Aberystwyth, Wales The franchising handbook : the complete guide to choosing a franchise / Iain Murray.

Library of Congress Cataloging-in-Publication Data Murray, Iain. I4541 6īritish Library Cataloguing in Publication Data A CIP record for this book is available from the British Library. © Iain Murray, 2006 The right of Iain Murray to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: Kogan Page Limited 120 Pentonville Road London N1 9JN United Kingdom 525 South 4th Street, #241 Philadelphia PA 19147 USA

First published in Great Britain and the United States in 2006 by Kogan Page Limited Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author. Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and author cannot accept responsibility for any errors or omissions, however caused. Franchising Handbook The complete Guide to